Management and Directors


  • Ghassan Aridi

    Ghassan Aridi

    Chief Executive Officer
    Mr. Ghassan Aridi, CEO, has many years extensive experience in destination management and development including having been part of the startup and development body for Marbella in Spain.
    He has been invited to sit on numerous Government tourism and development advisory boards and through the development of Alpha Tours has played a recognized integral part in the tourism success of Dubai and the Middle East and Gulf Region.

    Through his vision and dedication he has become internationally recognized as a leading Destination and Tourism Management Pioneer. His creativity and vision has been recognized as making a significant contribution to Dubai’s current inbound tourism growth and success.

    His experience has often been called upon worldwide and he has played an influential part in assisting with major tourism board projects and events including the International Monetary Fund’s recent conference in Dubai.

    Mr. Aridi’s wealth of experience and knowledge is a valuable asset to the continued development of governments and investors growth within tourism.

    Mr. Ghassan Aridi who has his own internationally acknowledged award winning success, leads an established and successful Destination and Tourism Management organization that has international recognition and partnerships serving both inbound and outbound tourism requirements. He leads a team that prides themselves on a hard earned reputation for professionalism and experience in the successful development of all areas of aviation, leisure travel and tourism. His international team has extensive experience of successfully developing tourism destinations, destination marketing, hotels, airlines and airline routes, and all other areas of the hospitality, inbound and outbound leisure industry.

    Mr. Aridi is also recognized as leading travel and tourism correspondent and has presented in many internationally known media publications and programes for broadcasting organizations including CNN, MBC, Al Jazeera, CNBC Arabia and the BBC.

    Mr Aridi , Chairman of GAA Marta Consulting and Paramount Hotels & Resorts, a tourism and hospitality development consultancy that advises governments, destinations and resorts around the world. Clients include the city of Dubai and tourism ministries in Brazil, Morocco, Lebanon, China, Spain, Saudi Arabic and the Sultanate of Oman among others. Notably, this consultancy facilitated a US$1.5 billion Paramount Theme Park and Resort for the city of Murcia in Spain.

    Involved in a variety of successful projects which includes :
    • The tourism development of Marbella, Spain.
    • The tourism development of the Principality of Monaco.
    • The potential regional tourism development within South Africa.
    • Assisting in the worldwide representation and development of Dubai tourism.
    • The development of new and innovative tourism products for Dubai.
    • The development of a new large project in Sultanate of Oman, Blue City.
    • The successful launch and development of Alpha Tours that is now the internationally acclaimed Destination Management Company in Dubai with global partnerships and networks.
    • The foundation and being President for 2 years of SKAL Club in Dubai, Professionelle de Tourism.
    • MS in Education : Int’l tourism Management ( Branding Destination).
    • Official Speaker for SITE (Society of Incentive Travel Executives) and several Tourism events.
    • Member of ICCA (International Congress & Convention Association).

    PA contacts details:
    Mrs. Giselle Moubayed
    Executive PA
    Tel: +971 4 701 9200
  • Omar Sawaya

    Omar Sawaya

    Chief Financial Officer
    Mr. Omar Sawaya is the Chief Financial Officer of Alpha Destination Management and a key member of the company’s executive leadership team.
    In his role he oversees the group’s global financial operations while leading the organization’s over all business strategy whereby the company continues to maintain its top ranking in the industry achieving record profits. During the course of his tenure he also acted as the Secretary to the Board of Directors of the company and has been in-charge of all legal matters related to finance and corporate affairs. Additional areas of responsibility include overseeing financial affairs of the company’s affiliate – Swiss-Belhotel International – as well as independent branch – Alpha Holidays Tours & Travels.

    Mr. Sawaya joined the company in 2004 and has since held several executive leadership roles before rising to the position of CFO in 2010. Throughout his career, Mr. Sawaya has led the dynamic growth of Alpha Destination Management.

    Mr. Sawaya holds a Bachelors’ Degree of Science in Business Administration from the American University of Business Administration. He also has a minor in Economics Degree.

    Contacts details:
    Ms. Siuko Iwasaki
    Tel: +971 4 701 9114
  • Adnan Aridi

    Adnan Aridi

    Managing Director
    Mr. Adnan Aridi has played an instrumental role in the success of Alpha Destination Management and has been the key driving force behind its strategic vision and expansion. With a proven track-record of over two decades in the travel and tourism industry and outstanding experience he opened new frontiers for the company’s growth.
    Mr. Adnan Aridi joined Alpha Destination Management as Operations Director in 1997 before rising to the position of Managing Director in 2010.

    He has been responsible for the company’s global strategy, corporate operations and growth aimed at boosting its productivity and profitability. By identifying new local and international opportunities and forming strategic business and industrial partnerships, Mr. Aridi has played a pivotal role in positioning Alpha as a premier DMC in the GCC. Focusing on the CIS market, he has made a tremendous contribution in the development of both the inbound and outbound leisure business.

    In his capacity, Mr. Aridi works closely with the region’s leading tourism bodies and government authorities such as Department of Tourism & Commerce Marketing (DTCM), Department of Civil Aviation (DCA), Dubai Naturalization and Residence Department (DNRD) – also referred to as the Dubai Immigration Department; Abu Dhabi Tourism Authority, Ras Al Khaimah Tourism Authority, Fujairah Tourism & Antiquities Authority, Sharjah Tourism, Ajman Tourism, Al Ain Tourism; as well as leading regional and overseas partners including hotels, airlines, cruise liners and corporate organisations. He holds a Bachelor's degree in Business Administration from the Lebanese University in Beirut.

    PA contacts details:
    Ms. Fina De Guzman
    Executive PA
    Tel: +971 4 701 9300
  • Samir Hamadeh

    Samir Hamadeh

    General Manager
    Mr. Samir Hamadeh is the General Manager of Alpha Destination Management. He joined the company in 2000 as a regional head of sales for the Middle East. Working his way up, he moved into international sales and succeeded in positioning Alpha as a market leader from Europe as well as developed new source markets into the destination.
    With his strategic approach and exceptional expertise in tourism and destination management, Mr. Hamadeh launched major initiatives that contributed to the success and expansion of Alpha.

    In addition to his responsibilities at Alpha, Mr. Hamadeh has been a leading voice in the region’s tourism industry being actively involved in important governmental committees and focus groups. Working closely with the Dubai Department of Tourism and Commerce Marketing (DTCM) and the Dubai Convention Bureau, he has participated in the development of numerous tourism activities and initiatives including the cruise business, leisure and entertainment programs, hospitality sector and other strategic investment projects.

    Mr. Hamadeh has also played an instrumental role in leading the company’s transition into the digital era with the adoption and integration of the latest technology and innovations.

    Over the years, Mr. Hamadeh has been globally recognized for his endeavors and achievements with many prestigious awards and accolades. He holds a Bachelors’ degree in Public Administration and Political Studies from the American University of Beirut.

    PA contacts details:
    Ms. Margie Portillo
    Executive PA
    Tel: +971 4 701 9400


Contact us

P.O. Box 25718
27th Floor, Burlington Tower
Business Bay, Dubai
United Arab Emirates

Thank you. You are now registered to our mailing list.
An error has occurred while posting your data
Email address already registered in our mailing list.
Copyright © 2021 Alpha Tours LLC. All rights reserved